Why we're putting creators in the spotlight
Our affiliates have become a huge part of what makes Bulk Underground work. You use the products, you know the industry, and you've helped introduce B.U. to contractors across the country.
Instead of putting every advertising dollar into the pockets of advertising giants, we'd rather put some of that money back into the hands of the people who actually use our products and support what we're building. From July 7 through August 15, we're giving B.U. affiliates the chance to create, have some fun, and win some serious cash along the way.
The Prize Pool
First and second place are not based on who submits the most videos — we're picking our favorite individual pieces of content. One great video can win the whole thing.
🏆 Guaranteed
🥇 First Place — $1,000
🥈 Second Place — $500
🔥 Unlocked at 50+ Videos
🥇 First Place — $2,000
🥈 Second Place — $1,000
Every Qualifying Video Earns $50
$50 in B.U. store credit for every video that qualifies. Submit up to 5 videos and earn up to $250 in store credit — while still competing for the first- and second-place cash prizes.
What to Create
Keep it simple. Make a video at least 10 seconds long featuring B.U. products or the B.U. brand and send it in.
Product demos, jobsite footage, reviews, funny videos, how-to videos, crew videos — whatever fits your style.
We're not looking for polished commercials. We want content that feels real and that people actually want to watch. You can post your video publicly, but you don't have to.
How to Submit
Send your videos directly to:
Cole Brantley — Director of Sales
📞 Call (214) 325-1594 · 💬 Text a video
Include your name and affiliate name with your submission. Each person may submit a maximum of 5 videos.
Keeping It Simple
We're looking for good ideas, creativity, authenticity, and content that connects with contractors or has the potential to perform on social media and in advertising.
A qualifying submission means an original video over 10 seconds that is relevant to B.U., our products, or the trades and is considered usable content by Bulk Underground. Low-effort, duplicate, or substantially similar videos will not qualify for store credit or count toward the 50-video prize increase. Submitting more videos does not give you an advantage for first or second place — those prizes go to the individual videos we like best.
By submitting a video, you're giving Bulk Underground permission to edit, post, and use the video on our social media pages, website, and in advertising. You still own your original content. Submissions are open now through August 15.
This is your time to shine.
Submissions are open now through August 15. We're excited to see what you come up with.